The Rethink Scholarship is awarded to art directors and designers on the basis of a sketchbook containing the applicant's most interesting ideas.
You can use their one minute video as a prompt for fresh thinking.
There's wisdom in the points they make, like:
- Don't fall in love with your first idea.
- Show people your work, see if they get it (repeat, repeat, repeat ....)
and the way they make them, including:
- Layered messages.
- Use of anticipation.
- Novelty combined with simplicity.
Their selection criteria (see How We Pick the Winner) provide self-checks to use as you prepare to present new ideas, highlighting the importance of:
Clarity: of your ideas, and how they are conveyed.
Relevance: speaking to what's most important to your audience.
Freshness: what's new and exciting?
Salience: no need to show every step or possibility, quality trumps quantity.
Craft and execution: how you present communicates as much as what you present.
