The next time you have a something new to introduce, try using an "anchor and twist" approach.
Dan Heath discussed this approach in a Fast Company article on introducing innovations.
In a nutshell, you
• anchor your idea to something that is known and accepted
• and then provide the twist that makes it exciting and new.
So,
• TiVo works like a VCR (anchor) with TV shows (twist).
• Spyder is like Speedo (anchor) for skiers (twist).
• Sermo is a FaceBook (anchor) for doctors (twist)
• and Fluevog uses open-source (anchor) marketing (twist).
This strategy builds receptivity by meeting listeners where they are before taking them where you want to go; prompting an immediate positive association; and explaining the idea quickly enough to keep it exciting.
