Thursday, December 17, 2009

Fresh Ideas

We've been dealing with sobering realities. Time and budgets are tight, but there's more to do than ever. We're working harder and smarter, knowing that change presents opportunities.

Tough times call for creative minds, so I conducted an experiment.

The setting: I invited a cross section of business leaders, creative professionals and entrepreneurs to participate in a prototyping process.

The focus: creating a resource for keeping our thinking fresh and flexible, in the moment and over time. A way to add some creative zest to our work.

The response: smart, talented colleagues and clients from fields including innovation, organizational development, sales and marketing, communications, executive administration and entrepreneurship worked with me to shape the focus, content and presentation of a new resource.

The outcome: Fresh Ideas. Fresh Ideas is a creative catalyst that is

Sustained: Every two weeks, for either six or twelve months, you receive an e-mailed issue describing a specific creative thinking strategy, examples of how it's been used, and ways to apply it yourself.

Informative: The strategies and examples within Fresh Ideas are drawn from past and current literature on creativity, leadership and innovation. The topics are purposefully eclectic, providing a diverse range of starting points.

Actionable: Each issue runs about 500 words, making it easy to absorb and apply quickly. Receiving content in small bites helps you build a habit of thinking more creatively; week after week, application after application, insight after insight.

Engaging: You can learn from others' experiences, and reinforce your own success, by joining the conversation at the Fresh Ideas: What Works blog.

Come take a look. You can preview and work with a few free issues of Fresh Ideas by clicking here.

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